16 Sep 2014

Orange, Navy and Off White - OOTD

So, after a month or so off from blogging due to working full time and having zero time to myself, I'm back! Here's an outfit of the day I wanted to share from today. It was super chill and lovely weather so me and my friend Hailea decided to go into town and have a wonder round a few of the shops, raid the fabric store and have a nice cup of tea.

Striped t-shirt - Asos | Jeans - Carhartt WIP | Trainers - New Balance | Tote bag - Patagonia via Oi Polloi | Watch - Asos | Moon and Star bracelet - Vintage | Sunglasses - eBay

Click 'Read More' for more photos...

24 Jul 2014

Exploring Chic - OOTD

Earlier in the week my friend Hannah (from hannahlouisef.com) and I took a little trip to Salford Quays, to have a couple of drinks and a chat with the girls from Primark HQ. So I wanted to show what I wore for a casual evening chatting about exciting things!

As the weather was so hot, these shorts were the perfect choice for strolling around the quays and trying to find the hotel, which I admit we got a little lost in the process of. I purchased them from New Look via ASOS and were a steal at £12! The material is super soft and light, and the floral pattern is quite grown up in monochrome. They're black and white, how could I not love them?! 
They teamed up really nicely with my chiffon panel shirt, which has been in one of my OOTD posts before. I love the panel around the bottom as it gives it a little something different. My black and white Nike Roshe Runs and my black cross-body bag from Primark brought the outfit together nicely making it sporty and casual yet a little more grown up.

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4 Jul 2014


A while ago now I got asked to do an interview for FootAsylum as part of their #girlsgotkicks section, and I can proudly say it has now been featured!

Head over to FootAsylum Social to read the interview!



19 Jun 2014

Primark AW 2014

Primark have absolutely hit the nail on the head with their newly released images of their Autumn/ Winter 2014 range. With multiple layers of knits, big cosy boyfriend coats and chic accessories, this year's cold winter months are going to be battled in style.

Click for more photos...

3 Jun 2014

Summer Brights - OOTD

Yesterday I had an epiphany after looking at my wardrobe, I realised I only own black, white, grey and tonal colours! I then decided I needed some colour in my life and my wardrobe so I took a little trip to Primark (my favourite high street retailer) and bought some colourful pieces.

Sweatshirt - Primark | Boyfriend tee (underneath) - ASOS | Mom Jeans - Topshop | Trainers - Nike | Mini Yellow Bag - Primark | Sunglasses - eBay | Jewellery - Primark and vintage 

This photo is from my Instagram (@jayesoph) which just shows the bag in a little bit more detail. It goes with any colour, any outfit and just brings a little something to an otherwise drab ensemble.
I also this super cute faux croc skin purse I got, which is also from Primark! They look so cute together! 


2 Jun 2014

Topman Debut Sportswear Collection

Topman have just released a short video previewing their debut collection of sportswear. The capsule collection consists of 20 pieces, including running leggings and shorts, gym tees and lightweight jackets in bold geometric patterns and deep colour palettes.

Click read more to watch the video...

1 Jun 2014


Common Knowledge now has a LOOKBOOK! I'll be posting some outfits on there that might not always be on the blog, so go over and become a fan.


31 May 2014

Sports Inspired Summer Tees

Sports inspired style is androgynous in the most delightful way, team a jersey or sweat top with a printed skirt and hey presto, manly chic. Seeing as the 'sports luxe' trend is set to stick around for a long while, I thought I would pick some of my favourite summer t shirts from some of our favourite street wear brands. Everything has been handpicked from the Size? online store so they can be easily found and bought!

A mish mash of raglan t shirts, short sleeved sweatshirts, jersey styles and varsity inspired prints, these picks are perfect for your summer sports wardrobe!

More details of items below...

18 May 2014

Adidas ZX Flux and "Mi Adidas"

Mi Adidas have just revealed an exciting new possibility for this silhouette and a number of others. They will be relaunching with an app which will be available for both iPhone and Android which enables you to print any high resolution photo of your choosing onto your desired style of trainers. The app will be available around August, later this year. Some pictures have been revealed showing a few options for customising your trainers with the app.

Click for more photos...

17 May 2014

Sports Casual - OOTN

So I've decided to do more outfit posts on the blog just to get across my personal style, as well look books and shoots from brands. This is a little outfit post from my night out in Manchester the other night.

Varsity jacket - New Look

Stripe crop top - Primark

Mom jeans - Topshop

Cleated platforms - Primark

Necklace - H&M

Watch - New Look

Bracelet - Primark
Click read more for more photos...

27 Apr 2014

Wednesday's Short Trip to London...

So this Wednesday I had to take a trip to London for an interview with Puma (very exciting!). Which could be, fingers crossed, how I will be spending my placement year! As I went for an interview, I didn't have a day out or anything it was just coach down, coffee, interview, wander round London, get lost on the tube and then get the train home in time for tea. I just wanted to give you a little outfit of the day from my interview, so you can see what my take on "smart casual" looks like...

3 Apr 2014

Carhartt WIP X' Top Picks

New seasons drops have come and gone, and earlier in the year we had a look at Carhartt's Spring/ Summer look book. But, (and it's a big but), we didn't give you any of the women's looks! So I've chosen a few of my favourite pieces from this season's X collection!

Click to see picks...

22 Mar 2014

We are happy to announce...

we now have a Facebook page! So you can go give us a like on there and keep up to date with blog posts and things going on behind the scenes!



Puma MMQ Spring/Summer Lookbook

So with the warmer weather now on it's way Puma MMQ (Macht's Mit Qualitat) collection have released a few images of what to expect this season.

Cork material is still a big innovation material this season, which is shown in this shoot. The footwear for the collection includes the MMQ’s 2014 Spring Leather Disc Cage “Cork” pack and the XT2 “Cork” that compliment the garments in the collection nicelyWith great styling and great shots really bring this seasons products to life in this Lookbook, I must say it looks amazing. The style throughout is relaxed, sporty yet still wearable. Cagoules and graffiti come together in this urban collection in outstanding colours.

Click "Read more" to see the full Lookbook 

19 Mar 2014

Penfield Polis

So since the last post, I've been extremely busy what with University and interviews and hand ins and revision and the list goes on and on and on. BLAH BLAH BLAH...

But also since the last post, which showcased the beautiful Penfield Spring/ Summer collection, I've bagged myself a little something something from the line! Seeing as I'd done well this semester (and sold a load of shit on eBay) I splashed out on a "Polis" tote bag. It's probably the cutest thing I've bought!

Click "Read More" to see more pictures and info

19 Feb 2014

Penfield Womens SS14 Collection

Penfield are one of my favourite brands, with a combination of smart clothes and hiking chic. A lifestyle brand that offers anything from clothes to mugs and bits of rope on a keyring, they are now offering their biggest line of womenswear so far.

Matching Hawaiian prints, t-shirts with bears on (cute!), lightweight jackets and accessories in bold colours make up this collection perfectly for the SS season. Accessories in the line feature bucket hats, caps, visors, belts, new silhouette of backpack and new patterns, iPad cases and wash bags.

Click "Read More" to view the full Lookbook

18 Feb 2014

DKNY Urban Sport AW 14/15

I know I don't usually blog about luxury brands, however, I needed to do a post about DKNY's Autumn/Winter 14/15 collection, just shown at NYFW. Donna Karan's diffusion label kept itself associated with it's target audience by sending local DJ's, artists and students down the runway in place of models. Straight cut silhouettes teamed with black New Era caps also encapsulated New York's urban creativity. The main colours throughout were monochrome, with flashes of pink, deep reds, midnight blue and grey. Textures, such as fur and lace, were also seen on pieces such as dresses and outerwear. Patterns such as plaid, houndstooth, zebra print and stripes teamed with monochrome basics and platform sneakers.

I've always felt a sense of familiarity to this brand ever since I was little. I remember watching Absolutely Fabulous with my mum and seeing Edina Monsoon wearing a black t-shirt with DKNY in massive letters across the front. I love to see how they evolve from season to season yet stay true to their very 90's persona through the use of logos and relaxed, sports styling.

Click "Read more" to view the full collection

Just under a week until Fresh Laces at Harvey Nics!

So as you know I will be blogging at the event, which I am madly looking forward to!
There's going to be some awesome brands there this year, so I wanted to do a little rundown of some of the brands and sellers for you to have a look at...


Crep Protect, is one of the most reliable sneaker protector to come out of late. It's only a tenner a bottle! Go get yourself a bottle if you buy some sneakers at the event to keep them looking mint.


Davo Howarth is an artist with immense talent worth checking out. Infamous for sneaker art and portraits of celebs such as Kanye, BeyoncĂ© and Drake. He's awesome. 


London based clothing label who will be showing their new collection at the event this Friday. Really looking forward to seeing what they come out with. They will also have some limited pieces with them and a couple of giveaways! 


Dimension London are a luxury and street wear boutique in Shoreditch. They sell quality clothing and footwear for any street wear lover, from Prada to Jordan, they have something for everyone. Check out their website!


One for the ladies... if you love gorgeous jewellery like me then you need to check out this brand. From bracelets with sneaker charms, bridal headwear to tribal jewellery, her collections are beautiful. Elisha is also an organiser for the event and all round lovely person, so go check it out! 

Twitter: @FV_BEN

Manchester based Ben, does phenomenal customs. Louboutins, Jordans and Huaraches are to name but a few. Well worth a look if you want something unique or just wanting a specific colour way.

Click "Read more" to see all the brands 

15 Jan 2014

Nike X Riccardo Tisci Collaboration Announced, Sorry Yeezy.

Nike have just announced that they are going forward with a collaboration this year with creative director of Givenchy, Riccardo Tisci.
This collaboration confirms Nike's move into the lifestyle and high end fashion market and moving slightly away from the sportswear and athletic side of the industry. They will never abandon their roots, however, it is obvious they are wanting to cement themselves as part of the fashion industry. We see it more and more nowadays, trainers being worn more for fashion than for the sport and technical side. They are already seen as a lifestyle brand, now they will be seen as a high end luxury brand.

Click "Read more" to view the full article

Coming Soon... FL X HN

Keep your eyes peeled for more info on when the event is and our blog posts!

Jaye x